This augmented reality tool is available on mobile devices only. Pinterest Lens is a camera tool that lets users take a picture of something — like a product or a Pincode — and then they can find related content on Pinterest. Pincodes are essentially QR codes. These codes can be placed on hard copies of marketing material like a business card or a press release and scanned using Pinterest Lens — the codes then link back to a Pinterest board or profile.
Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts across platforms from one dashboard.
Then, click Add social network:. Click Post now to publish the Pin immediately. Or, click on the arrow for more publishing options:. Save time managing your Pinterest presence using Hootsuite.
From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today. Get Started. Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard. Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. Pinterest offers powerful ways to drive sales and leads—and make money for your business.
Learn how with our guide to making money on Pinterest. Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. Skip to content Pinterest is not just a social network — it's also a visual search engine and productivity tool.
This article will cover all the Pinterest marketing basics to get you started including: What is Pinterest marketing? Table of Contents. What is Pinterest marketing? How to use Pinterest for business: 8 tips and tricks. How to set up a Pinterest business account. Important Pinterest for business terms you should know. How to use Pinterest with Hootsuite. Your profile consists of a main image, bio section, and previews of each of your Pin boards. Stats such as the number of users you follow and the number of users following you are displayed, with big red buttons prompting users to follow you.
With the ability to handpick featured images for each Pin board, you can make sure the overarching personality of your brand is the main focus of your profile — not just a streaming list of your latest posts. What else do I need to know? Start pinning and see what happens for your company. Social Media. See All Perspectives.
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Pinterest for brands can help you achieve all of this and more. Like any social network, Pinterest has unique value propositions and can play a specific role in meeting the key goals of your entire social marketing strategy.
Since Pinterest has a huge presence as a visual search engine with plenty of organic reach, your Pinterest follower count is just the floor of the potential reach you could attain with highly relevant and engaging content. Plus, the importance of search on Pinterest means that there is a longer-tail effect for both paid and organic content. What type of content will help you fulfill your purpose?
And what kind of content does your audience expect from you? While there are a ton of options, the following types of images should form the cornerstones of the Pinterest content strategy for your business:. If you want to create more visually compelling pins, make sure you follow the creative best practices from Pinterest. These Pinterest best practices include:. Like with every other social media platform, timing is everything on Pinterest. Seasonal and occasion-related content is huge on Pinterest, with plenty of ways to source ideas for everything from recipes to decor.
As with almost any form of content, though, posting at the optimal time to get in front of an active audience can help your Pinterest content get off to a running start. After you start publishing on Pinterest, you can start analyzing your post performance at different hours and on different days of the week.
This not only helps you manage your social media more effectively , but also frees up time for other important tasks. You can dedicate a day in the week to plan and create content for the rest of the week. Remember when we said that Pinterest is like a search engine for beautiful images? Spend some time analyzing the keywords for your business, or the products that your Pinning and start including that term, or terms, in your Pin captions. It will really help you rank higher in search results!
Ready to start promoting some of your key products or images on Pinterest? A Promoted Pin is the easiest way to get your product in front of the right audience! This is a huge opportunity for businesses to promote their brand and reach new customers on the platform. And the good news is, Promoted Pins are really easy to set up with Pinterest Ad Manager and fit seamlessly in with your boards and Pin style.
One of the easiest ways to start building a uniform style across your Pinterest account is to create Pinterest board covers.
Online programs like Canva can help you create custom designs to create a board cover with their stock imagery and fonts. Having a Pinterest board cover for each of your boards with a similar design, style, font, color palette can really help bring your Pinterest aesthetic together. Other small changes you make could be how you title your boards, or caption your posts can really help make your business and brand stand out on Pinterest.
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time. Now sit back, relax and enjoy watching your Pinterest community start engaging with your content! Every good social media account rests on a community of engaged and interested followers. If you want to encourage your followers to pin, be an active Pinner yourself! Try to pin, or schedule a Pin with Later every day so your followers always see fresh content from your account whenever they log on.
You could also create a group board and invite your followers to pin posts to your board to build a community and grow your audience. With a Pinterest for Business account, you have access to all in-app analytics associated with your profile. You can easily view how many impressions your profile and Pins get each month, which content is performing best, and how much traffic your driving to your website.
As an official Pinterest Marketing Partner, Later can also track and measure your Pinterest growth and see how your Pinterest follower count has grown and changed over time. Just check our your Pinterest Analytics from your Later app! You can also take a deep dive into your post content and see which individual posts have performed best over the last three months!
You now have all the tools you need to start driving traffic and making sales from your Pinterest account! Later is the leading visual marketing platform to help businesses plan, schedule, and optimize social content for Pinterest, Instagram, Facebook, and Twitter.
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